About Us - The Awesome Experiences Team - Awesome Experiences

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Founder William Burton led several big-name travel companies before launching Awesome Experiences. As a busy CEO, he didn’t have enough holiday time to experience all the fantastic trips he was selling to other people. He found that the itineraries offered by most travel firms wasted time and money by including far too many time-fillers, and lacked many of the amazing activities that were available in each destination.

So, he took the challenge of building private, time-efficient trips to spectacular places. These included only the true highlights, exciting sports and activities, and offered unique access to special events, concerts and festivals. They also used genuine expert guides to museums and galleries, and provided truly authentic local experiences.

He also found that the process of researching and booking trips was massively slow and inefficient. Typically, it took hours on the phone and multiple emails to agree an itinerary and book it. So, William built a team of experts who created awesome ready-made tour itineraries that could be tweaked in minutes to meet most people’s needs by choosing from a small range of options and extras, and then booked straight off the page.  And so Awesome Experiences was born…


Headed by William, the team has more than 85 years combined experience in the travel industry and has journeyed across the world in search of adventure. Together, we know all about flight timetables, seamless transfers, health and safety, and getting the best prices for our customers – but the thing that unites us is a passion for discovering new cultures and corners of the globe. We’ve used our knowledge and contacts to partner with the best suppliers on the ground (from expert guides and great hotels to reliable travel partners), and to build the web’s best selection of hassle-free trips to the world’s most exciting destinations.

What is an Awesome Experience? - William explains his idea

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