About Us - The Awesome Experiences Team - Awesome Experiences

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Our Story

Founder William Burton led several big-name travel companies before launching Awesome Experiences. As a busy CEO, he didn’t have enough holiday time to experience all the fantastic trips he was selling to other people. He found that the itineraries offered by most travel firms to private travellers wasted time and money by including far too many time-fillers, and lacked many of the amazing activities that were available in each destination.

So, he took the challenge of building time-efficient private trips to spectacular places. These included only the true highlights, exciting sports and activities, and offered unique access to special events, concerts and festivals. They also used genuine expert private guides to museums and galleries, private transport, and provided truly authentic local experiences.

He also found that the process of researching and booking trips was massively slow and inefficient. Typically, it took hours on the phone and multiple emails to agree an itinerary and book it. So, William built a team of destination experts who created awesome ready-made experiences' itineraries that could be tweaked in minutes to meet most people’s needs by choosing from a range of options and extras, and then booked straight off the page.  And so Awesome Experiences was born…

 

Our team

Headed by William, the team has nearly 100 years' combined experience of designing spectacular trips and has journeyed across the world in search of adventure. Together, we know all about flight timetables, seamless transfers, health and safety, and getting the best prices for our customers – but the thing that unites us is a passion for discovering new cultures and corners of the globe. We’ve used our knowledge and contacts to partner with the best suppliers on the ground (from expert guides and great hotels to reliable travel partners), and to build the web’s best selection of hassle-free trips to the world’s most exciting destinations.


Our people

William - Founder / Chief Executive

Your favourite getaway so far?

I have done so many of these trips myself that I loved- which is why I created this company- but if I was to single out one it would probably be Gorilla Trekking in Rwanda which was incredible. The sheer size of these creatures is amazing and you get staggeringly close to these gentle giants. We do offer this trip in Rwanda, but personally if I had more time I would probably do our Uganda gorilla experience as you get to do a full safari as well - and I might well do just that!

Where’s next?

I’ve actually just booked one of our 3 night Viennese Balls in Austria, but my main holiday plan is to experience our Head to Toe Chile; it is one of the few major Latin American countries I have never experienced and both the Atacama Desert (complete with stargazing) and hiking the glaciers of Patagonia sounds awesome. I also like wine so the time around Santiago will be welcome - and I may tag on our trip to see the incredible stone heads of Easter Island. Maybe I will see Hannah there as I see she plans to go there too!

Hannah - Product Development Team Leader

Your favourite getaway so far?

Peru. I love its amazingly diverse landscapes and experiences – dune buggying in the desert at sunset; walking in the Colca Canyon with the late afternoon sun bathing the walls in a golden glow; Rainbow Mountain’s amazing colours; seeing the mist lift over Machu Picchu… the list goes on. I really liked the people too, and felt privileged to learn about Pachamama and their culture and beliefs.

Where’s next?

Chile – it’s always appealed to me for its epic, vast and contrasting landscapes and because I would get to use my Spanish. I’d love to go walking in Patagonia with its mountain vistas and glaciers and stargazing in the Atacama desert would be a pinch-me magical moment for me.

Amanda - Chief Web Editor

Your favourite getaway so far?

I love everything about Mexico – the culture, the food, the Mayan monuments, and the incredible beaches. I would urge anyone who visits to spend some time in Mexico City. The contrasts are incredible. You can cover ancient ruins, Diego Rivera murals, and incredible contemporary restaurants in a day. Arriving into its seething heart from the airport is something I’ll never forget.

Where’s next?

I’ve been to Brazil and really fell for the atmosphere and friendliness of the people (no exaggeration; expect to be invited to parties and encouraged to abandon all British reserve when you dance!). Now I’d like to visit the Pantanal wetlands to see a different side to the country. Spotting giant anteaters, jaguar and giant otters in the wild sound like a truly winning combination for someone who already adores more traditional safaris, and I’d like to visit the area before many tourists cotton on.

Iona - Travel Consultant

Your favourite getaway so far?

There are so many places that I’ve loved visiting for different reasons, but Cambodia and Vietnam top my favourites. There’s just so much to see and do in these countries that I have a huge list of high points, including my interactions with the local people, the delicious food, the diverse scenery (such as the limestone islands of Halong Bay), and the life and vibrancy of the Old Quarter of Hanoi, found in its hectic labyrinth of alleys and streets. Angkor’s temples are rightly legendary too – the architecture and setting is astounding.

Where’s next?

I’m going to challenge myself to climb Kilimanjaro, the world's tallest freestanding mountain. Experiencing the transcendent view from the summit at sunrise, along with an incredible sense of achievement on reaching the top, would be really awesome. I gain peace, wellbeing and gratitude from hiking in incredible scenery and you can’t over-value those things.

Rosa - Travel Consultant

Your favourite getaway so far?

I taught English in Vietnam for a while and I really got to love the place and the people. Everything is different – from the customs to something as simple as crossing the road, but it’s all culture shock in the best way. The most fantastic thing I did was whizzing around Ho Chi Minh on the back of my friends’ scooters and exploring the parts of the city that tourist buses can’t reach [NOTE: that’s why we use Soviet-era motorcycles, army Jeeps and good old bicycles on our trips].

Where’s next?

I’m a massive foodie and fervent meat lover, so I’m really keen to take our trip to Buenos Aires and Rio. Imagine all the rare steak! Mix that with iconic sights such as Christ the Redeemer and Sugarloaf mountain, and it’s a winning combo for me!

Sara - Head of Product Development

Your favourite getaway so far?

California and Western USA – having a young family has meant holidays have mainly centered around the pool and beach in recent years, but our first family adventure holiday to California ticked all the boxes and was an amazing experience. Everywhere we visited was a highlight; the bright lights of Las Vegas, the sheer expanse and awesomeness of the Grand Canyon, the fun of Disney, cycling and people watching on Venice Beach and the cool chilled beach vibe of San Diego.

Where’s next?

I wish to explore the many facets of Brazil, starting with a trek up Corcovado to meet Christ the Redeemer, idling around on the Rio beaches and exploring the safaris along the Paraguay river for a view of wildcats and otters. The tour through Pantanal seems like an amazing opportunity for adventure with splashes of exotic cuisine, luxurious outback locations and comes bundled in with the phenomenal nightlife on offer by Rio.

Ritwik - Technical Operations

Your favourite getaway so far?

I absolutely loved my time in China. The fact that the big cities seemed familiar to cities back in India while distinctly maintaining their own identity filled me with wonder. In terms of touristy stuff, the trek on the Great Wall was challenging at times but lead to spots with breathtaking views over the hills while the Forbidden City across Tiananmen Square leaves you in awe with its splendour. The variety of food on offer is paradise for a food junkie like myself who loves to experiment, though sometimes the pungent smells can be an attack on the senses. What was most fascinating was the nightlife in China, which was full of colours and sounds, going through to the early hours of the morning. To top it all off, the serene walks around the idyllic countryside through the paddy fields makes for the ideal beginning for a day full of adventure.

Where’s next?

I wish to explore the many facets of Brazil, starting with a trek up Corcovado to meet Christ the Redeemer, idling around on the Rio beaches and exploring the safaris along the Paraguay river for a view of wildcats and otters. The tour through Pantanal seems like an amazing opportunity for adventure with splashes of exotic cuisine, luxurious outback locations and comes bundled in with the phenomenal nightlife on offer by Rio.

Helena - Office Administrator

Your favourite getaway so far?

My family is Australian so we visit the country regularly, but my favourite getaway has to be the first time we drove along the Great Ocean Road. We spent three days driving by the glimmering Pacific and through wild Australian countryside, watching the sun set between the roughly sculpted pillars of the Twelve Apostles and visiting eerie little towns savaged by bushfires. My fondest memories of the trip were driving along the ridge of a mountain, so high that we were surrounded by the mist of a low-hanging cloud, and listening to waves crashing against the cliff outside our hotel in the quaint coastal town of Port Campbell.

Where’s next?

I’ve never visited South America and I’m desperate to go; my ideal itinerary would include the most vibrant cities, stopping at Mexico City, Lima, Cusco, Rio and Buenos Aires. Everything from the street-food to the vibrantly-coloured houses call to me, and as a big history nerd I’d love to explore the ancient Aztec, Mayan and Incan temples and citadels. It’s almost a crime that I’ve never seen Machu Picchu, a must-do for everyone- but I barely speak a word of Spanish at the moment, so maybe I should start there.

Shivani - Graduate Intern

Your favourite getaway so far?

Coming from an Indian Family, I was always curious to explore the vast diversity of India. Traveling alone for basketball tournaments since I was 12 years of age, I had the opportunity to experience various glimpses of India; the gorgeous Taj Mahal, the historical forts of Rajasthan, the majestic Charminar, the great spiritual Golden Temple and other adrenaline-pumping adventures such as river rafting in Ludhiana and paragliding in Pragpur. My favourite part about travelling in and around the various states of India is having the opportunity to sample the diverse cuisines the country offers. Being a foodie, the extensive spread of sweets and savouries always wins my heart.

Where’s next?

A safari is top of the list for our next family adventure. With two animal loving children our Family Safari Adventure in Zambia would definitely be a hit. Lesser known than other African safari destinations but promising a truly authentic safari experience, taking an elephant safari and seeing Victoria Falls from a helicopter would be amazing experiences and create some incredible holiday memories.

 

Our people

William - Founder / Chief Executive

Your favourite getaway so far?

I have done so many of these trips myself that I loved- which is why I created this company- but if I was to single out one it would probably be Gorilla Trekking in Rwanda which was incredible. The sheer size of these creatures is amazing and you get staggeringly close to these gentle giants. We do offer this trip in Rwanda, but personally if I had more time I would probably do our Uganda gorilla experience as you get to do a full safari as well - and I might well do just that!

Where’s next?

I’ve actually just booked one of our 3 night Viennese Balls in Austria, but my main holiday plan is to experience our Head to Toe Chile; it is one of the few major Latin American countries I have never experienced and both the Atacama Desert (complete with stargazing) and hiking the glaciers of Patagonia sounds awesome. I also like wine so the time around Santiago will be welcome - and I may tag on our trip to see the incredible stone heads of Easter Island. Maybe I will see Hannah there as I see she plans to go there too!

Hannah - Product Development Team Leader

Your favourite getaway so far?

Peru. I love its amazingly diverse landscapes and experiences – dune buggying in the desert at sunset; walking in the Colca Canyon with the late afternoon sun bathing the walls in a golden glow; Rainbow Mountain’s amazing colours; seeing the mist lift over Machu Picchu… the list goes on. I really liked the people too, and felt privileged to learn about Pachamama and their culture and beliefs.

Where’s next?

Chile – it’s always appealed to me for its epic, vast and contrasting landscapes and because I would get to use my Spanish. I’d love to go walking in Patagonia with its mountain vistas and glaciers and stargazing in the Atacama desert would be a pinch-me magical moment for me.

Amanda - Chief Web Editor

Your favourite getaway so far?

I love everything about Mexico – the culture, the food, the Mayan monuments, and the incredible beaches. I would urge anyone who visits to spend some time in Mexico City. The contrasts are incredible. You can cover ancient ruins, Diego Rivera murals, and incredible contemporary restaurants in a day. Arriving into its seething heart from the airport is something I’ll never forget.

Where’s next?

I’ve been to Brazil and really fell for the atmosphere and friendliness of the people (no exaggeration; expect to be invited to parties and encouraged to abandon all British reserve when you dance!). Now I’d like to visit the Pantanal wetlands to see a different side to the country. Spotting giant anteaters, jaguar and giant otters in the wild sound like a truly winning combination for someone who already adores more traditional safaris, and I’d like to visit the area before many tourists cotton on.

 

Iona - Travel Consultant

Your favourite getaway so far?

There are so many places that I’ve loved visiting for different reasons, but Cambodia and Vietnam top my favourites. There’s just so much to see and do in these countries that I have a huge list of high points, including my interactions with the local people, the delicious food, the diverse scenery (such as the limestone islands of Halong Bay), and the life and vibrancy of the Old Quarter of Hanoi, found in its hectic labyrinth of alleys and streets. Angkor’s temples are rightly legendary too – the architecture and setting is astounding.

Where’s next?

I’m going to challenge myself to climb Kilimanjaro, the world's tallest freestanding mountain. Experiencing the transcendent view from the summit at sunrise, along with an incredible sense of achievement on reaching the top, would be really awesome. I gain peace, wellbeing and gratitude from hiking in incredible scenery and you can’t over-value those things.

Rosa - Travel Consultant

Your favourite getaway so far?

I taught English in Vietnam for a while and I really got to love the place and the people. Everything is different – from the customs to something as simple as crossing the road, but it’s all culture shock in the best way. The most fantastic thing I did was whizzing around Ho Chi Minh on the back of my friends’ scooters and exploring the parts of the city that tourist buses can’t reach [NOTE: that’s why we use Soviet-era motorcycles, army Jeeps and good old bicycles on our trips].

Where’s next?

I’m a massive foodie and fervent meat lover, so I’m really keen to take our trip to Buenos Aires and Rio. Imagine all the rare steak! Mix that with iconic sights such as Christ the Redeemer and Sugarloaf mountain, and it’s a winning combo for me!

Sara - Travel Consultant

Your favourite getaway so far?

California and Western USA – having a young family has meant holidays have mainly centered around the pool and beach in recent years, but our first family adventure holiday to California ticked all the boxes and was an amazing experience. Everywhere we visited was a highlight; the bright lights of Las Vegas, the sheer expanse and awesomeness of the Grand Canyon, the fun of Disney, cycling and people watching on Venice Beach and the cool chilled beach vibe of San Diego.

Where’s next?

I wish to explore the many facets of Brazil, starting with a trek up Corcovado to meet Christ the Redeemer, idling around on the Rio beaches and exploring the safaris along the Paraguay river for a view of wildcats and otters. The tour through Pantanal seems like an amazing opportunity for adventure with splashes of exotic cuisine, luxurious outback locations and comes bundled in with the phenomenal nightlife on offer by Rio.

Ritwik - Technical Operations

Your favourite getaway so far?

I absolutely loved my time in China. The fact that the big cities seemed familiar to cities back in India while distinctly maintaining their own identity filled me with wonder. In terms of touristy stuff, the trek on the Great Wall was challenging at times but lead to spots with breathtaking views over the hills while the Forbidden City across Tiananmen Square leaves you in awe with its splendour. The variety of food on offer is paradise for a food junkie like myself who loves to experiment, though sometimes the pungent smells can be an attack on the senses. What was most fascinating was the nightlife in China, which was full of colours and sounds, going through to the early hours of the morning. To top it all off, the serene walks around the idyllic countryside through the paddy fields makes for the ideal beginning for a day full of adventure.

Where’s next?

I wish to explore the many facets of Brazil, starting with a trek up Corcovado to meet Christ the Redeemer, idling around on the Rio beaches and exploring the safaris along the Paraguay river for a view of wildcats and otters. The tour through Pantanal seems like an amazing opportunity for adventure with splashes of exotic cuisine, luxurious outback locations and comes bundled in with the phenomenal nightlife on offer by Rio.

Helena - Office Administrator

Your favourite getaway so far?

 

My family is Australian so we visit the country regularly, but my favourite getaway has to be the first time we drove along the Great Ocean Road. We spent three days driving by the glimmering Pacific and through wild Australian countryside, watching the sun set between the roughly sculpted pillars of the Twelve Apostles and visiting eerie little towns savaged by bushfires. My fondest memories of the trip were driving along the ridge of a mountain, so high that we were surrounded by the mist of a low-hanging cloud, and listening to waves crashing against the cliff outside our hotel in the quaint coastal town of Port Campbell.

Where’s next?

I’ve never visited South America and I’m desperate to go; my ideal itinerary would include the most vibrant cities, stopping at Mexico City, Lima, Cusco, Rio and Buenos Aires. Everything from the street-food to the vibrantly-coloured houses call to me, and as a big history nerd I’d love to explore the ancient Aztec, Mayan and Incan temples and citadels. It’s almost a crime that I’ve never seen Machu Picchu, a must-do for everyone- but I barely speak a word of Spanish at the moment, so maybe I should start there.

Shivani - Graduate Intern

Your favourite getaway so far?

 

Coming from an Indian Family, I was always curious to explore the vast diversity of India. Traveling alone for basketball tournaments since I was 12 years of age, I had the opportunity to experience various glimpses of India; the gorgeous Taj Mahal, the historical forts of Rajasthan, the majestic Charminar, the great spiritual Golden Temple and other adrenaline-pumping adventures such as river rafting in Ludhiana and paragliding in Pragpur. My favourite part about travelling in and around the various states of India is having the opportunity to sample the diverse cuisines the country offers. Being a foodie, the extensive spread of sweets and savouries always wins my heart.

Where’s next?

Now that I have moved from India to the United Kingdom, I am looking forward to travelling around Europe in the upcoming months. It would be awesome to go to Iceland and enjoy whizzing through the snow in an Arctic truck during winter, along with visiting the IceHotel and Northern Lights in Sweden. With the summer springing upon us, I would love to stroll down the Turkish beaches with its crystal clear waters and explore the Patara National park famous for its incredible wildlife. To put the cherry on the top, the idea that fills my heart with excitement is to conclude the tour with a romantic hot air balloon ride over Cappadocia.

 

What is an Awesome Experience? - William explains his idea

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